Describe your value proposition to your target customer
Growth focused: focus on growth to achieve profitability Profit focused: can b profitable from day one
Who are you competing with and who is the industry leader?
Total available market “TAM”: the total market demand for a product or service, serviceable available market “SAM”: is the segment of the TAM targeted by your products and services which is within your geographical reach, Serviceable Obtainable market to calculate TAM: multiply business model by all existing customers to calculate SOM: multiply business model by existing customers in your region
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