Essentials of Deal Making for Entrepreneurs
By Corey Graham 2.0
Deal making is always an interesting challenge, no matter the level of business you are conducting. The key thing in making a deal is having a clear understanding of your business. This sounds simple, but it is challenging to always have a clear picture of what stage your business is and where your marketing is going.
Imagine you are in the middle of your office trying to meet a demanding deadline and someone is asking your make the final decision on some special deal. We agree it’s not easy.
Every deal you enter into is really to help you get another important piece of the puzzle for your business. I think there is no one size fits all when it comes to wheeling and dealing. Each business has special requirements. It is easy for entrepreneurs to get carried away in dialog about some new opportunity. In no time they will be playing with the thought of making a new deal. Talking ideas and visions of the future is what entrepreneurs do! Sometimes though, all the business needs is to do more of the same. Stick with the game plan and you will come out on top.
You might want to fancy your business like a formula 1 car. You get into it, start the ignition and off to your destination at break neck speed, barely slowing down enough to take the corners. The thing that makes a Formula 1 car special, is its near perfect balance between weight and power. You can't just fit another mirror on a formula 1 car because it was a “sweet deal”. That mirror will disrupt your balance.
It's key that as you go about building your business, you evaluate every deal against your near perfect balance between resources & demand. It is your job as an entrepreneur to fit the pieces together in an optimal way.
You want your business to get to a certain destination and in a certain time. You've got to fit the parts together in the right way.
As a result you have got the measure each deal against that weight vs power balance. You should be careful when getting involved in any exclusive deals. Exclusive means its along with you for almost your entire journey. Are you sure it’s not going to create any drag on lap 3? Will that grind you to a halt? These are some serious questions you have to ask yourself before jumping into and exclusive deal.
Nothing is wrong with starting with a short term contract so you get to test drive the deal. Get feedback and then move forward.
Happy Driving!![]()
