Essentials of Time Management for the Entrepreneur

 By Corey Graham 2.0

 

We are talking time management so let me time myself in writing this blog post ... Let's go!

This is been a personal challenge for me and just about every entrepreneur out there. From another vantage point it might be labelled 'productivity'.

Obviously we would all love to find ways to improve our productivity levels. Over the past few years I have adopted two philosophies for improved productivity and time management that I would encourage everyone to explore.

 

· Stephen Covey & The 7 habits of Highly Effective people http://www.franklincovey.com/

· David Allen & The Getting Things done philosophy GTD. – www.davidco.com  

Stephen Covey's system deals primarily with establishing priorities while David Allen’s system is concerned with getting things done in the midst of a crisis or chaotic situation.

Interestingly enough I must make mention of Bob and the guys at Rexwireless.com for marrying these technologies into one application for your blackberry called
ToDoMatrix, which I have written about in this post. You might also find Alertmatrix to be an interesting companion to ToDoMatrix.

Another thing that business owners tend to complain about is lack of focus or being called away from the task at hand. I learnt a very simple process. It's quite simple - time yourself!

Timing yourself also allows you to make sense of this elusive thing we call time. When you are able to look at a spreadsheet that shows how you are performing in terms of time on your tasks, it empowers you to plan your time better for future projects

It makes time into another resource in your business you need to manage. You will find that all the creative ideas start to emerge on how you can double up your tasks. While you wait on one process to complete, you can get another one started.

You might want to listen to podcasts on your Industry while you are on the road. Maybe you can use your time in the bank line to send those emails you seem never to get the time to send off. These ideas are some simple tactics that can lift a big load off your shoulders.

The key is it all starts with timing the processes in your business and then measuring that against the big picture for your business.

P.S. This took me 2 hours to write including all the editing and rewriting to make my points clear and looking back into some of the theories deciding if to include them or not. 

Add 10 minutes for dotting the initial ideas, that's 2 hours 10 minutes. You know the weird thing? This is probably how long it takes you to write an in-depth email. Well could be easily 40 minutes. The question is do you set aside 40 minutes to write your in-depth emails? 

 

Corey Graham 2.0 is a Social Media Maven and entrepreneur. He is a blogger with CoreyKGraham.me/bizblog and Director of Connections & Chief Conversationalist at DrenalinProductions.biz. Also he is co-founder and partner of GramStep, a networking group and support system for entrepreneurs.

 

 

 

 

5 ways to build your brand on a budget

By Kathy-Ann Fletcher

Every day I read about the dire financial situation of our country. Those of us brave enough to continue business in this environment face the task of establishing our brand on a meaner leaner budget. I thought I would share these ideas that would help facilitate establishing your brand on a budget.

Network- There is that dreaded word again. This blog has several articles focused on networking in its offline and online forms. However, one must not underestimate the benefits of keeping yourself and your company’s name in the minds of others who can use or refer your company to family and friends based on the relationships developed with them through networking. This includes social sites such as Facebook, Twitter, and LinkedIn which are great ways to establish two-way communication with prospective and existing customers and partners.

Database – A database helps you develop relationships with your customers by emailing them updates about company and products and services. It also allows you to get reviews and suggestions especially from those who would have purchased from you previously. This will help discover gaps in the market and find your niche. Additionally your communications would be more efficient and cost-effective as you would understand exactly what appeals to your target instead of having a trial and error approach.

Use friends and Family – enlist the support of friends and family to wear branded t-shirts, place stickers on cars and any other item that would be viewed by others such as pens, laptops etc. Encourage them to generate conversations about said stickers and by extension your company and its products and gently sell your brand to their circle.

Events – These are a great way to have specials for specific products or service. These can help you become the go-to person for your industry especially if you use these events to share solutions to problems your clients may be having that your company is able to alleviate. Some restaurants may be willing to allow use of their space for such an event in able to develop foot traffic.

Leave behind sales flyer – This helps keep your company in the mind of your prospects long after you have gone without continuing to build the cost for this memory. In certain cases, it can also get new prospects as well, if you are able to encourage clients and associates to display in their spaces. For example, a leave behind flyer for maternity clothes at a gynaecologist/obstetrician’s office has the possibility of being seen by many of that product/services target audience.

These suggestions are to encourage you to keep hope in this economy as there are still great cost-efficient ways to build your brand reputation and recognition in the market. These ways are more targeted and may even work better for driving business to your company than the traditional and more expensive methods.

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